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Program Highlights

At NYLF Media, you have the opportunity to gain a rooted perspective within mass communications through a chosen area of concentration (track) for the duration of the program. All tracks will include collegiate-level lectures and hands-on media workshops led by the award-winning faculty of the St. John’s University Mass Communications Department. Each track — advertising, film, or journalism — will be accompanied by relevant field excursions, which will provide you with an idea of what to expect from your chosen field. 


ADVERTISING

In the advertising track, you will be exposed to how advertising professionals navigate the competitive world of ads through mastering the art of identifying needs in the market (ad ideas), selecting the right target audience, and discovering the power behind headlines and taglines.

Topics you will cover:

Reviewing Product Case Study(ies)

The Creative Process – Right Brain Thinking

Who’s the Customer? Audience Identification

The Art of the Tagline

Advertising in Action – Designing of an Ad



St. John's University Faculty:

John Swan, Jr. | M.BA., Fairfield University

Director, Advertising Communication

"All great advertising starts with an intense sense of curiosity."  — Prof. Swan


FILM

In the film track, you will be shown how film professionals utilize means such as the five step development process, shooting techniques, and pre and post-production editing methods to shape the tone and meaning of a film.

Topics you will cover:

Genres of Film

The Film Creation Process

Filming Techniques

Putting it all Together – Editing / Sound Design / Graphics

Film in Action – Creating an Interview for a Documentary


St. John's University Faculty:

Alla Baeva | M.F.A. Film, Florida State University

Chair, Division of Mass Communication

Director of Film and Television Program

"Film track aims to develop - or improve and practice - your camera skills, knowledge of editing, sound design and elements of motion graphics. Those skills will provide the fundamentals for a possible career in film, television or new media." — Prof. Baeva


JOURNALISM

In the journalism track, you will learn how journalists produce and deliver ethical information through the lens of current events by honorably formulating questions and utilizing their smart devices as tools for ubiquitous delivery.

Topics you will cover:

Viewing the World Through the Lens of Current Events

New Advancements & Historical Perspectives in Journalism

Applications of Journalism

Modern Journalism: The Rise of Social Media

Journalism in Action – Feature Story Creation


St. John's University Faculty:

Michael Rizzo | M.B.A., Marketing Management, St. John's University 

Director, Journalism Program

"What better way to live and learn about journalism than in the news media capital of the world through a fun program that will explore what journalism is all about." — Prof. Rizzo


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